Back in 1984, founder & former CEO Jack Kahl noticed that customers were extremely devoted to one particular Manco product--duct tape. Almost everyone had a duct tape story to tell, usually praising its remarkable strength and versatility, and they were eager to share their stories.
Jack wanted customers to have a champion who represented the helpful, upbeat spirit of duct tape. Noticing that most people referred to the adhesive as "duck" tape, Jack officially renamed our product "Duck Tape" and hired a former Disney artist to create Manco T. Duck, their friendly and helpful ambassador. When Manco changed it's company name to Henkel Consumer Adhesives in 2002, the Duck was renamed Trust E. Duck. Today, their Duck appears on all their Duck Brand products, helping their customers find fun and imaginative ways to solve life's little problems.